# New VP Marketing Hires (Last 90 Days)

> 2,900+ VP-level marketing leaders who started a new role within the past 90 days — a prime buying window for martech vendors and agencies before the new VP's stack decisions are locked.

**Source:** https://gtm.ai/marketplace/new-vp-marketing-last-90-days

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## Overview

A new VP of Marketing is evaluating everything — agencies, tools, channels, and measurement frameworks — within their first 90 days. They arrive with fresh perspectives and often with mandates to change what isn't working. This audience captures 2,900+ VP-level marketing leaders verified to have started their current role within the past 90 days, updated daily as new appointments are detected.

## What's Included

VP-level marketing contacts with confirmed position start dates within the past 90 days. Direct email and phone with company firmographics for prioritizing by company size and industry.

## Use Cases

- **Martech stack vendors** (MAP, ABM, attribution) reaching VPs before their technology review is complete
- **Demand gen and content agencies** pitching to new VPs rebuilding their program and agency roster
- **Marketing analytics and attribution vendors** targeting leaders who are resetting their measurement foundation