# New Product Directors

> 15,000+ contacts recently identified as a new Dir. Product — fresh decision-maker in a key buying role.

**Source:** https://gtm.ai/marketplace/gtm-audiences/new-product-directors

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## Overview

New Dir. Products are evaluating their inherited vendor stack and making decisions in their first quarter. 15,000+ contacts recently took on this role.

## What's Included

- **Contact Profile**: Verified email and direct phone
- **Role Signal**: Recent director employment change in product management
- **Timing**: Change date for recency-based outreach

## Use Cases

### First-Quarter Outreach
Reach new Dir. Products before they've locked in vendor relationships at their new company.

### Function-Specific Vendor Campaigns
Dir. Product vendors can run always-on campaigns triggered by new hires in this exact role.