# Mid-Market Retail (201–500 Employees)

> Mid-market retailers — regional chains and omnichannel merchants scaling their tech stack.

**Source:** https://gtm.ai/marketplace/gtm-audiences/mid-market-retail-201500-employees

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## Overview

Mid-market retailers — regional chains and omnichannel merchants scaling their tech stack.

## Use Cases

- Vertical + size ICP targeting
- Account-based marketing
- Enterprise vs mid-market segmentation