# Marketing VPs at Software Companies

> A targeted audience of VP Marketing and Head of Marketing leaders at software companies — the most active buyers of B2B marketing technology and demand generation tools.

**Source:** https://gtm.ai/marketplace/marketing-vps-at-software-companies

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## Overview

VP Marketing and Head of Marketing leaders at software companies represent the most active and sophisticated segment of the B2B marketing technology market. They're running complex demand generation programs, managing multi-channel stacks, and deeply familiar with the tools being sold to them — which means they evaluate quickly and buy based on differentiated value. This audience targets that precise combination of seniority, function, and industry.

## What's Included

VP-level marketing contacts at companies classified in the software industry, including direct email, phone, and company firmographics. The audience spans software companies across all sizes — from growth-stage SaaS to large enterprise software vendors.

## Use Cases

- **Martech platforms** targeting the most analytically fluent marketing buyers in the market
- **Demand generation and ABM tools** reaching marketing leaders with defined pipeline responsibilities
- **Marketing analytics and attribution vendors** selling to VPs who own revenue marketing metrics