# Heads of Analytics and Business Intelligence

> VP Analytics, Head of Analytics, Head of Business Intelligence, and Director of BI leaders — the buyers responsible for data analytics infrastructure and the tools their teams use.

**Source:** https://gtm.ai/marketplace/heads-of-analytics-bi

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## Overview

Heads of Analytics and Business Intelligence are the primary buyers for BI platforms, data visualization tools, and self-service analytics infrastructure. They sit between the data engineering team that builds pipelines and the business users who consume insights — and they're responsible for both the tooling and the culture of data-driven decision-making. With 42,000+ verified analytics leaders, this audience covers the buyers who control analytics platform decisions.

## What's Included

Verified contacts with VP Analytics, Head of Analytics, Head of Business Intelligence, or Director of BI titles. Direct email and phone with company firmographics.

## Use Cases

- **BI and data visualization platforms** (Tableau, Looker, Power BI) reaching the leaders who evaluate and champion analytics tools
- **Semantic layer and data modeling vendors** targeting analytics leaders responsible for metrics definitions
- **Embedded analytics vendors** reaching heads of analytics building reporting for internal stakeholders