# Employers Insured by Blue Cross Blue Shield (BCBS)

> Employers whose group coverage is written by a top BCBS affiliate: the carrier-displacement list

**Source:** https://gtm.ai/marketplace/gtm-audiences/employers-insured-by-blue-cross-blue-shield

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## Overview

Employers whose group health coverage is written by a Blue Cross Blue Shield affiliate, sourced from Form 5500 insurer disclosures. Because BCBS is a federation of state plans, this audience is the union of the top affiliates' books. It is a carrier-displacement list spanning Anthem, plus the BCBS plans of Michigan, Massachusetts, Florida, Illinois, and more.

## What's Included

- **Insured Employers**: Groups written by a top BCBS affiliate, linked to ZoomInfo profiles
- **Carrier Detail**: The specific BCBS affiliate on each policy
- **Coverage**: Benefits provided and covered-lives counts
- **Renewal Window**: Policy end date for timing
- **Contacts**: HR and benefits decision-makers at each employer

## Use Cases

### Carrier Displacement
Target employers on a competing carrier with a group-health takeover pitch backed by plan-level detail.

### Group-Health Competitive Targeting
Segment the BCBS book by size, industry, and geography to focus on the accounts that best fit your product.

### Renewal Timing
Use policy end dates to reach employers in their renewal window, when they're most open to switching carriers.

### Regional Affiliate Coverage
Work individual BCBS affiliate books by state to plan regionally focused displacement campaigns.