# Company-Owned Franchise Locations

> 10K+ company-owned franchise locations operated by the franchisor corporation rather than independent franchisees

**Source:** https://gtm.ai/marketplace/gtm-audiences/company-owned-franchise-locations

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## Overview

Over 10,000 company-owned franchise locations — units operated directly by the franchisor corporation rather than independent franchisees. Company-owned locations represent corporate investment in the brand and often serve as test markets for new initiatives, technology, and menu/service changes.

## What's Included

- **Company-Owned Locations**: Locations with "Company-Owned" status
- **Corporate Hierarchy**: Full franchisor corporate structure and parent company
- **Location Details**: Address, phone, and website
- **Firmographics**: Franchisor employee range, revenue, and industry classification

## Use Cases

### Enterprise Corporate Sales
Company-owned locations are managed by the franchisor's corporate team. Selling to these locations means engaging the corporate office — a single buyer for multiple locations.

### Market Analysis
Compare company-owned vs franchised location density to understand where brands are investing directly. Company-owned concentration signals strategic markets.

### Corporate Vendor Programs
Target franchisor corporate offices with vendor programs that start with company-owned locations and expand to the broader franchise system.

### Investment Analysis
Track which franchise systems are increasing or decreasing their company-owned footprint — a signal of brand health and corporate strategy.