# Enrich Intent

> Fetch intent signals for a specific, known company. Consumes bulk data credits.

**Date:** 2026-08-07  
**Source:** https://gtm.ai/docs/mcp/tools/enrich-intent

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> **Superseded by Enrich Company Signals**
>
> [Enrich Company Signals](/docs/mcp/tools/enrich-company-signals) returns intent, news, and scoops for up to 10 companies in a single call. Prefer it for new work. Enrich Intent stays available for now and will be removed in a future release.

## Overview

Find out what a specific account is researching right now. Enrich Intent takes one company you already know and returns its full intent profile: the topics they are reading about, how that interest has trended, and how intense it is. Useful before a discovery call or a renewal conversation, when knowing what the customer is evaluating changes what you say.

## What You'll Get

An intent profile for one company:

- Topics the account is actively researching
- Signal trend over time
- Intensity score

## Best For

- Preparing for a discovery or renewal call
- Mid-funnel account intelligence
- Tailoring a pitch to what the account is already evaluating

For new work, prefer [Enrich Company Signals](/docs/mcp/tools/enrich-company-signals), which returns intent alongside news and scoops for up to 10 companies at once. To discover which companies show intent across a topic, use [Search Intent](/docs/mcp/tools/search-intent).

## How It Works

**ZoomInfo Data**

- Researched topics, derived from search and content consumption
- Signal trend across time
- Intensity scoring

This is enrichment rather than discovery. You supply the company; the tool describes its behavior.

## Technical Details

### Credits

Enrich Intent uses bulk data credits, charged per enriched record. See [Credits & Billing](/docs/mcp/credits).

### Automatic Tool Selection

The AI reaches for this tool when you ask about intent signals at a specific named company. Given a choice, a current model will usually prefer [Enrich Company Signals](/docs/mcp/tools/enrich-company-signals), since one call covers all three signal types.

## Example Prompts

> *"What is Acme Corp actively researching right now?"*

> *"Show me intent signals for Salesforce before my call tomorrow."*

> *"Which topics is HubSpot evaluating? I want to tailor my renewal pitch."*